Let’s Build the Future Together
Thanks for joining us in taking a step toward a net-zero future. We make it easier for organizations to get the information they need, the guidance they want, and the support they deserve to navigate the complicated and evolving world of carbon reduction. We'll be in touch with ways your company can be CarbonBetter, too.
Here's the Full Fierce Whiskers Case Study
We welcome your questions and feedback! Reach out anytime at hello@carbonbetter.com.

Using Materiality Assessments to Unlock Environmental Priorities

Materiality in decision making


Published on



Published on


Fierce Whiskers Case Study Cover
FW Sustainability Report

Learn more about how Fierce Whiskers has made sustainable choices every step of the way by downloading its full sustainability report.

Learn how to pinpoint business activities with the most environmental impact and collaborate with suppliers for a sustainable future.

By Nicole Sullivan

In a previous blog post, we highlighted the role of materiality in sustainability. Materiality helps businesses identify and evaluate the environmental, social, and governance (ESG) issues that matter most to them and their stakeholders. These “material issues” can pose risks but also present opportunities that can impact a company’s financial health, operations, and the wider environment and community. It’s worth noting that these issues can change based on environmental factors, societal shifts, and regulatory updates. In this post, the focus will remain on identifying top environmental impacts through materiality assessments. By conducting a materiality assessment, companies can prioritize their sustainability efforts, manage risks, and ensure their strategies align with stakeholder expectations, all with a focus on long-term benefits. In this post, we’re going to look at how materiality can help you make decisions in the real world.

Materiality-Informed Decisions: Balancing Business & Environment

Materiality helps companies decide which environmental initiatives to pursue. For example:

  1. A beverage company operating in a water-scarce region might prioritize water conservation, investing in rainwater harvesting or wastewater recycling.
  2. A tech company with large data centers, responsible for nearly 1% of global electricity consumption, might focus on energy efficiency, retrofitting facilities to reduce power consumption.
  3. A logistics company, with transportation accounting for 29% of global CO2 emissions, might transition to electric or hybrid fleets, reducing their carbon footprint and aligning with global emissions reduction targets.

Key stakeholder groups, from local communities to global investors, often have specific environmental concerns. By identifying and addressing these concerns, companies can mitigate business risks and foster stronger relationships.

Trade-Offs: Complex Materiality Decisions

Every sustainability initiative presents trade-offs. Materiality, rooted in data-driven assessments, can guide businesses through these complexities:

  1. Sourcing Dilemmas: A bakery chain might be faced with sourcing organic grains locally, supporting local farmers, versus importing non-organic grains from regions with advanced, less water-intensive farming techniques. Given that agriculture accounts for about 70% of global freshwater withdrawals, the decision can significantly impact a company’s water footprint.
  2. Packaging Challenges: A shift to lightweight packaging might seem beneficial due to reduced transportation emissions. However, if this packaging is non-recyclable, it could contribute to the over 380 million tons of plastic waste produced annually. Materiality assessments can help weigh the carbon savings against potential waste implications.
  3. Renewable Energy Transition: A manufacturing firm might consider transitioning to renewable energy sources. While solar and wind energy can significantly reduce greenhouse gas (GHG) emissions, the initial investment and infrastructure changes can be substantial. However, with renewable energy expected to supply 80% of global electricity by 2050, the long-term benefits might outweigh the initial costs.
Materiality-Based Decisions Across Industries

The following table provides a practical look at materiality in action, showing how different industries might prioritize environmental concerns and the steps they could take in response. This table is meant to be a starting point, to show how you can apply the concept of materiality when identifying your organization’s sustainability priorities, regardless of industry.

Sector/IndustryMaterial ConcernActionable DecisionPotential Impact
Water scarcity

Invest in rainwater harvesting or wastewater recycling
Prioritize water conservation in water-scarce regions
Technology/Data CentersHigh electricity consumptionRetrofit facilities for energy efficiencyReduce power consumption and environmental footprint
LogisticsHigh CO2 emissionsTransition to electric or hybrid fleetsAlign with global emissions reduction targets
BakeryWater-intensive farmingChoose between local organic grains or imported non-organic grains with advanced farming techniquesImpact on company’s water footprint
PackagingTransportation emissions vs. plastic wasteBalance lightweight packaging with recyclabilityWeigh carbon savings against waste implications
ManufacturingRenewable energy transitionConsider investment in solar and wind energyAlign with future global electricity supply trends
TextileInsecticide use in cotton farmingEngage suppliers for sustainably farmed cottonReduce environmental impact and strengthen supplier relationships
ElectronicsE-waste accumulationImplement electronics recycling programsReduce environmental impact from electronic waste
Food/RestaurantGHG emissions from livestock farmingCollaborate for humane animal treatment and sustainable grazing methodsAddress global GHG emissions concerns

Engaging Suppliers with Materiality

The supply chain is often a hotspot for sustainability challenges. Materiality can be instrumental in identifying and addressing these:

  1. Textile Industry Example: An apparel brand might engage with suppliers to ensure the cotton used is sustainably farmed, given that cotton farming is responsible for 24% of global insecticide use. Collaborative initiatives can lead to reduced environmental impact and foster stronger supplier relationships.
  2. Electronics Industry Example: For tech companies, managing e-waste is a significant environmental concern. Electronic products often contain hazardous materials that can harm the environment if not disposed of properly. Engaging suppliers to adopt and promote recycling and proper disposal methods can reduce environmental impact and align with global e-waste management standards.
  3. Food Industry Example: A restaurant chain might collaborate with suppliers to ensure meat products are sourced from farms practicing humane animal treatment and sustainable grazing methods, especially since livestock farming contributes to 14.5% of GHG emissions.

Materiality isn't a static concept—it evolves with changing business landscapes, stakeholder expectations, and global challenges. As businesses strive for deeper sustainability integration, materiality will serve as a compass, ensuring that efforts are not only impactful but also aligned with broader stakeholder concerns.

Interested in learning more about materiality and how it can shape your company's sustainability journey? Contact us today for guidance on materiality, carbon footprint measurement, goal setting, and more.

How often should a business conduct a materiality assessment?

Materiality assessments should be conducted periodically, typically every 2-3 years. However, it's advisable to review them more frequently if there are significant changes in the business environment, regulatory landscape, or stakeholder concerns.

Are there standardized tools or frameworks for conducting materiality assessments?

Yes, there are several recognized frameworks and guidelines, such as those provided by the Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB). These frameworks offer structured approaches to identify and prioritize material issues, though businesses often tailor them to their unique context.

How do we engage stakeholders in the materiality assessment process?

Stakeholder engagement can be achieved through surveys, interviews, focus groups, or workshops. It's essential to involve a diverse group, including employees, customers, suppliers, investors, and community representatives, to gain a comprehensive understanding of material concerns.

What's the next step after identifying our top environmental impacts through a materiality assessment?

After identifying the top environmental impacts, businesses should develop action plans or strategies to address these concerns. This might involve setting specific targets, allocating resources, and monitoring progress over time. Regular communication with stakeholders about the progress and challenges is also crucial.

How do materiality assessments align with other sustainability reporting standards or certifications?

Materiality assessments complement other sustainability reporting standards by helping businesses focus on the most relevant issues. Many reporting frameworks, like GRI or CDP, incorporate materiality as a core principle, ensuring that reported data is both relevant and meaningful to stakeholders.

About the Author

Nicole Sullivan leads CarbonBetter’s climate practice, helping organizations measure, reduce, offset, and report on environmental impacts, including carbon emissions, water, and waste.

From the Stories

Our Reflections on SF Climate Week and Looking Toward NYCW 2024

Our Reflections on SF Climate Week and Looking Toward NYCW 2024

SF Climate Week 2024 focused on scaling CDR technologies, innovative financing, and enhancing transparency in the carbon market.

Carbon Emissions Intensity Explained

Carbon Emissions Intensity Explained

The metric that will give context to your total emissions as your business and carbon footprint both expand.

Meet Dominic Sung, Director of Business Development

Meet Dominic Sung, Director of Business Development

Meet Dominic Sung, a Director of Business Development, who works on CarbonBetter's Climate Services Team to help clients offset their carbon emissions.