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Meet Tri, Our Founder & President

CarbonBetter employees on vacation in Italy.


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Humble and concise, Tri is a native Texan and he thrives on learning new things.

Meet Tri, CarbonBetter’s founder, president, and biggest supporter. He started CarbonBetter ten years ago this month (happy birthday to us!). He’s a realist, believing deeply in aiming towards progress over perfection, which is the direction he sets for the company and how he leads our team. Each day at work is unpredictable for him; his focus is on doing his best to support our team in reaching their goals. Tri loves to travel and has a myriad of interests – most notably whiskey, designs, and ceramics. Let’s get to know Tri!

Tri, what do you love about working at CarbonBetter?

Easy answer – it’s the people. We’ve managed to create a really supportive, collaborative environment where we grow together and I love being a part of it.

What’s the best piece of advice you’ve ever received?

Do you. I’m faced with many problems all the time, and it’s hard to know which solution is best. In the end, I try to make the decision I would be most proud to make.

What is your favorite spot/activity in Austin?

I like checking out and supporting small businesses all around town. I am always inspired by Austinites’ passions.

“I try to do the best I can, for as much of the time as I can. It’s important to take breaks!”

Tri’s Current personal goal
Do you have any personal sustainability habits that are important to you?

I enjoy cooking and am a little bit of a foodie. I'm always a bit appalled by the trash created by the to-go/delivery situation. Prior to COVID-19, I was bringing my own bowls and containers to restaurants, but haven't felt like that was the right move for a while now. I am looking forward to bringing my own containers to restaurants again when the environment allows.

Have you taken any personality tests, such as the Myers-Briggs?

I'm not too sure what it means, but I test as an INFJ. The only thing I remember is that I'm both an extrovert and an introvert, and that's probably about when I stopped thinking about it.

What are some of your hobbies?

Music, ceramics, photography, art, and video games are the things that come to mind first, but really I like learning about different and new things and love being curious about everything.

What's something you've learned recently, or something you want to learn?

I am always trying to find more time to dive into classical piano. I played more pop music when I was younger, which I regret now!

What are the top 5 things on your bucket list?
  • See the Longhorns win another natty. Hook'em.
  • Visit Patagonia. Experiencing natural wonders is always inspiring.
  • See the Northern Lights. I tried once and it didn't happen. Looking forward to trying again!
  • Make a tall pot.
  • Meet Tadao Ando. He's so cool.

*Tadao Ando is an award-winning architect who is known for his minimalistic arrangements along with the creative use of light and letting structures follow their natural environments instead of conforming to rigid, constructed spaces.

Thanks for sharing , Tri! Stay tuned for the next team feature in our Life @ CarbonBetter series.