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Laura Alter

Laura Alter

VP, Marketing

Laura is the Vice President of Marketing at CarbonBetter. She joined the company in 2019 and oversees branding, digital marketing, content, customer experience, and marketing technology for CarbonBetter and its subsidiaries.

Before CarbonBetter, Laura led marketing efforts in numerous industries over the last 20 years, including consumer packaged goods, manufacturing, software-as-a-service, and insurance. She brings a fresh perspective to the energy space with her diverse background in B2C and B2B verticals, and best practices from the leading edge of martech and building purpose-driven brands.

When not at work, you can find Laura spending time with her family or at the Texas State Capitol working with legislators as a children’s rights advocate.

Recent Posts from Laura Alter

Meet Imani Walton, Operations Analyst
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Meet Imani Walton, Operations Analyst

Meet Imani, an Operations Analyst at CarbonBetter. Imani is a dog-lover with boundless energy, an analytical mind, and creative writing talents.

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Meet Cloie Langley, Accounting Analyst
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Meet Cloie Langley, Accounting Analyst

Outgoing and adventurous, Cloie is a cat-lover and foodie who is committed to saving our planet.

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Celebrating Women’s History Month
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Celebrating Women’s History Month

As Women's History Month comes to a close, we're amplifying the voices and perspectives of the women of CarbonBetter.

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Welcome, SXSW!
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Welcome, SXSW!

Welcome, SXSW Attendees! This post is for you. Get the slides, meet the speakers, stay in touch, and what's up with the kayak stickers?

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The Story Behind the CarbonBetter Brand System
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The Story Behind the CarbonBetter Brand System

Have you discovered the hidden meanings in the CarbonBetter brand system? A conversation with the artist, Ensley Rivers, from Godfrey Dadich Partners.

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WhistlePig Engages CarbonBetter to Develop 3-Year Sustainability Roadmap
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WhistlePig Engages CarbonBetter to Develop 3-Year Sustainability Roadmap

With CarbonBetter's help, the best whiskey on the planet is set to become the best whiskey for the planet.

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Meet Nicole, Our Climate Services Manager
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Meet Nicole, Our Climate Services Manager

Meet Nicole, CarbonBetter's Climate Services manager. She joined our team to launch our climate practice and she tirelessly and expertly helps companies navigate the complexities of sustainability and decarbonization.

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Come see us speak at SXSW
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Come see us speak at SXSW

We believe that small steps by many add up to a big impact: we all need to do something and we have to start somewhere. For many, the 'starting' begins with something as simple as a conversation. And that's why we're speaking at SXSW 2022.

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Welcome Nini & Sheera!
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Welcome Nini & Sheera!

Welcome to Nini & Sheera from ABSA at the University of Texas at Austin. Get to know our Winter/Spring 2022 accounting & operations interns.

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Join us for Earth Day 2022
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Join us for Earth Day 2022

Let's make Austin carbon neutral for Earth Day - join us for a free day of climate action for local businesses ahead of Earth Day 2022.

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Welcome to Our Marketing Interns from ABSA
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Welcome to Our Marketing Interns from ABSA

Introducing Mia, Voon, and Jessica from ABSA at the University of Texas at Austin. Get to know our Winter/Spring 2022 marketing interns.

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2021 Year in Review
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2021 Year in Review

As 2021 comes to a close, we reflect on a year of growth, challenges, and always striving to be better. Here are some highlights from the last year, and a few things we're excited about in 2022.

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CarbonBetter Founder Featured in the Austin Business Journal
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CarbonBetter Founder Featured in the Austin Business Journal

CarbonBetter founder Tri Vo recently spent time with Patricia Rogers of the Austin Business Journal to share more about CarbonBetter and his journey as an entrepreneur.

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