Laura Alter
Interim GM, Retail Energy
VP, Marketing
Laura is the interim GM of CarbonBetter’s retail energy division and Vice President of Marketing. She joined the company in 2019 and oversees its retail energy brand operations and overall branding, digital marketing, content, customer experience, and marketing technology for CarbonBetter and its subsidiaries.
Before CarbonBetter, Laura led marketing and growth efforts in numerous industries over the last 20 years, including consumer packaged goods, manufacturing, software-as-a-service, and insurance. She brings a fresh perspective to the energy space with her diverse background in B2C and B2B verticals and best practices from the leading edge of martech and building purpose-driven brands.
When not at work, you can find Laura spending time with her family or working with legislators as a children’s rights advocate at the Texas State Capitol.
Recent Posts from Laura Alter
SXSW Recap: Brands Shaking Up Alcohol’s Carbon Footprint
Highlights from our recent SXSW panel featuring leaders from brands that are shaking up alcohol's carbon footprint.
Webinar Recap: New US Climate Regulations—Are You Ready?
Highlights from our webinar about upcoming US regulations and what you can do to start preparing your organization.
Webinar Recap: Want to Achieve Net-Zero by 2040? Learn Your 2023 Action Items
Why it’s more important than ever to be transparent with consumers about sustainability progress.
Meet Diana Roessler, Director of Marketing and Origination
Meet Diana, CarbonBetter's Director of Marketing and Origination. Diana grew up on a farm in the midwest and sustainability has always been a big part of her life. Let's get to know Diana!
Webinar Recap: Closing the Carbon Market Gap
Based on data from a recent study, carbon offset production likely needs to increase by 50x to meet net-zero goals by 2040. Will it happen?
Meet Scott J. Butler, Retail Operations Manager
Meet Scott Butler! A man of many skills, Scott is a singer-songwriter, musician, coder, and manager, with 8 years of service at CarbonBetter.
Meet Yesterdae Sedwick, Regulatory Coordinator
With her eyes set on leadership development, Yesterdae is ambitious, smart, and creative.
Webinar Recap: Brands Shaking Up Alcohol’s Carbon Footprint
Last week the CarbonBetter team had the privilege of spending an hour with three powerhouse leaders in the alcoholic beverage space as we explored ways that each of them has tackled integrating sustainability into their businesses. Catch the highlights and watch the replay here.
What is the Carbon Market? Podcast with Nicole Sullivan
Last month our very own Nicole Sullivan, Director of Climate Services at CarbonBetter, joined Joe Batir of the Energy Transition Solutions podcast for an hour-long conversation about the carbon markets. Listen now or read the highlights.
BeatBox Beverages Releases Its 2021 Sustainability Report
BeatBox Beverages, the fastest-selling ready-to-drink cocktail and wine brand in the US, today announced the release of its first sustainability report in partnership with CarbonBetter.
Meet Sae Saito, Data Analyst
Meet Sae, a Data Analyst at CarbonBetter. Sae is a data and reporting wizard who loves traveling and Austin barbecue.
Introducing Certified Offset Portfolio 22-1
Buying carbon offsets today is harder than it should be, but today we’re changing that with the launch of CarbonBetter Certified Offset (CBCO) Portfolio 22-1.
Meet Imani Walton, Operations Analyst
Meet Imani, an Operations Analyst at CarbonBetter. Imani is a dog-lover with boundless energy, an analytical mind, and creative writing talents.
Celebrating Women’s History Month
As Women's History Month comes to a close, we're amplifying the voices and perspectives of the women of CarbonBetter.
Convenient Fantasies About Climate Change
Welcome, SXSW Attendees! This post is for you. Get the slides, meet the speakers, stay in touch, and what's up with the kayak stickers?
Meet Tri Vo, Our Founder & President
Meet Tri, CarbonBetter's founder and president. Tri balances analytical work with creative hobbies, and his day-to-day never looks the same.
The Story Behind the CarbonBetter Brand System
Have you discovered the hidden meanings in the CarbonBetter brand system? A conversation with the artist, Ensley Rivers, from Godfrey Dadich Partners.
WhistlePig Engages CarbonBetter to Develop 3-Year Sustainability Roadmap
With CarbonBetter's help, the best whiskey on the planet is set to become the best whiskey for the planet.
Come see us speak at SXSW
We believe that small steps by many add up to a big impact: we all need to do something and we have to start somewhere. For many, the 'starting' begins with something as simple as a conversation. And that's why we're speaking at SXSW 2022.
2021 Year in Review
As 2021 comes to a close, we reflect on a year of growth, challenges, and always striving to be better. Here are some highlights from the last year, and a few things we're excited about in 2022.
CarbonBetter Founder Featured in the Austin Business Journal
CarbonBetter founder Tri Vo recently spent time with Patricia Rogers of the Austin Business Journal to share more about CarbonBetter and his journey as an entrepreneur.