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2024 @ CarbonBetter

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Spotlight on CarbonBetter

Click below to read the spotlight on CarbonBetter in Cleveland Cliff’s 2023 sustainability report.

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At SXSW 2024, we hosted a panel titled “Sustainable Supply Chains: Addressing Hidden Emissions.” We were thrilled to have Caitlin Leibert from Whole Foods Market and Sean McPhillips from Asana join us to discuss the intricacies of hidden emissions within supply chains. If you couldn’t join us at SXSW 2024 or want to revisit the insights shared, our recap blog post provides a comprehensive overview of the session’s key points and discussions.

READ THE RECAP

In 2024, we opened a new international office, welcomed 19 new team members, and helped organizations in ten industries on their journey to net zero.

By Laura Alter, Chris Sylvester

With 2024 behind us, we reflect on what we’ve accomplished in the past year and what’s ahead for us in the coming year. In 2024, we worked alongside clients across 10+ industries to help with services like environmental, social, and governance (ESG) materiality assessments, carbon accounting, and sustainability reporting. We also expanded internationally with a new office in Colombia, where we look forward to continuing to establish our roots. We published 28 blog posts, hosted one webinar, and spoke at events like SXSW, Climate Week NYC, and the inaugural Futures Summit in New Delhi, India. As we look to 2025, we remain focused on helping our clients make meaningful progress toward a sustainable future while continuing to grow our team and impact.

2024 in Review
TEAM RECOGNITION

First, here are some ways the CarbonBetter team was recognized in 2024:

CarbonBetter Recognized by the Austin Business Journal (ABJ). For the fourth year in a row, CarbonBetter was recognized by ABJ for two achievements:

Being recognized by the ABJ alongside so many impactful local organizations is an incredible honor. Thank you to the ABJ team for celebrating the work of businesses contributing to our city’s community and economy.

CarbonBetter Named to the 2024 Longhorn 100 List. For the second year in a row, CarbonBetter was recognized as one of the fastest-growing businesses founded by UT alumni, ranking 35th on this year’s list. This recognition is particularly meaningful to our founder, Tri Vo, a proud Longhorn who remains deeply connected to the UT community. The Longhorn 100 celebrates alumni-founded businesses driving innovation and growth across industries, and we’re humbled to be included alongside such impressive companies.

CarbonBetter Certified as a Minority-Owned Supplier in 2024. We continue our commitment to diversity and equity as a proud Minority-Owned Business certified by the National Minority Supplier Development Council (NMSDC).

Carbonbetter Featured in Cleveland Cliff’s 2023 Sustainability Report. Since 2016, we’ve worked closely with Cleveland-Cliffs to deliver reliable natural gas service to their Ohio steel mills. In 2020, this partnership expanded to additional locations under Cliffs’ ownership. Thank you, Cleveland-Cliffs, for including us in your 2023 sustainability report (page 64)!

Industries Served

In 2024, we continued our mission to help organizations drive meaningful change in the transition to a net-zero economy. We had the honor of working with clients across 10+ industries, including Ports & Maritime, Alcoholic Beverages & Distilleries, Consumer Packaged Goods (CPG), Private Equity, Grocery Retail, Retail Energy Supply, Utilities, Software-as-a-Service (SaaS), Steel & Industrial Manufacturing, Professional Services, Agriculture, Carbon Offset Project Development, Energy Infrastructure, and Commercial Manufacturing—developing tailored solutions to meet the unique challenges of each organization.

Here are some select clients from 2024:

Ports America: Ports America is a leading terminal operator and stevedore in the United States (US), with operations in more than 42 ports and 80 locations. We conducted a comprehensive ESG materiality assessment, including stakeholder engagement, surveys, and workshops, to identify key risks and opportunities and align the leadership team. We also supported them in selecting the appropriate sustainability framework (Sustainability Accounting Standards Board – SASB) and prepared them for industry-specific ESG reporting.

Fierce Whiskers: Fierce Whiskers is a craft whiskey distillery based in South Austin, rigorously pursuing the highest quality Texas whiskey with a focus on sustainability. Using updated 2023 data, we refreshed Fierce Whiskers’ 2022 environmental impact estimation and revised their sustainability report to reflect the latest information and progress.

BeatBox Beverages: BeatBox Beverages, headquartered in Austin, Texas, is one of the fastest-growing alcohol beverage companies in the US. Continuing to build on our progress since partnering with BeatBox to release their first sustainability report, we updated Scope 1, 2, and 3 greenhouse gas (GHG) emissions calculations for 2022 and 2023, incorporating regional co-packing data. We also revised waste and water footprints, conducted educational sessions with BeatBox’s sustainability lead, and updated their sustainability report to reflect progress and operational changes, including their fuel-switching project and water recycling initiatives. After establishing their emissions footprint, we worked with Beatbox to reduce their environmental impact by identifying and retiring high-quality carbon credits on their behalf.

Select CarbonBetter Clients

Large Private Equity Firm: Conducted the inaugural Scope 1,2, and 3 GHG emissions calculations for a large private equity firm by engaging its portfolio companies and provided detailed recommendations to reduce their footprint both at the corporate and the portfolio level.

Large Technology Company: Completed a detailed third-party GHG emissions verification for a large global technology firm and supported it in preparing and releasing its 2023 climate action report. The exercise has enabled the firm to build a strong foundation for continued future alignment with regulatory requirements and frameworks.

Explore our client stories to learn how we’re helping businesses achieve net-zero goals.

Team Updates

We added 19 new team members in 2024! Welcome Pankaj, Shirley, Santiago, Nicolas, Isabela, Sathya, Santiago, JC, Antonio, David, Johanna, Dennis, Trey, Oanh, Maria, Laura S., Lauren, Van, and Carolina! We’re so excited to have you on the team.

We're also grateful for the opportunity to keep growing together, year after year. These team members had the following anniversaries in 2024:

  • Nine years: Scott and Jess
  • Eight years: Ben and Luna
  • Seven years: Az
  • Six years: Yesterdae
  • Five years: Sae and Laura A.
  • Four years: Daryl, Di, and Nick
  • Three years: Claire and Chris
  • Two years: David M., Rylan, David P., and Misty
  • One year: Efiom, Michelle, Santiago, David S.

New Office in Medellín, Colombia

In 2024, we expanded internationally, opening our first office outside the US in Medellín, Colombia. Since April, we’ve welcomed 10 talented new team members who are already making meaningful contributions to our mission. This new office marks an exciting step for our growing company, and we look forward to continue building our team and impact in the region.

SUSTAINABILITY REPORTING OVERVIEW

Sustainability reporting serves as a valuable tool to achieve corporate commitments and better manage climate-related business risks. This white paper walks you through what's typically included and what should be considered.

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🌍 Carbon markets can feel overwhelming—fragmented data, limited transparency, and conflicting advice make it hard to know where to start. In this webinar, our experts give a clear, practical introduction to the VCM.

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2024 CarbonBetter Impacts

At CarbonBetter, we help businesses navigate the journey toward carbon neutrality while holding ourselves to the same high standard (see our environmental statement and goals). For the 2024 calendar year, we are proud to have remained carbon neutral across Scope 1, 2, and 3 emissions.

We are currently calculating the emissions from our operations, which will be offset using credits from our CarbonBetter Certified Offset (CBCO) Portfolio. The portfolio features a curated mix of projects designed to deliver measurable climate benefits with impactful social and environmental co-benefits.

2024 Provision Impacts

Provision is a retail energy supplier and a subsidiary of CarbonBetter. Provision's clean energy plans go beyond carbon neutral by not only offsetting 100% of customers' energy usage but also by planting trees, which are carbon-capturing powerhouses. For each unit of energy customers use, Provision purchases and retires credits on their behalf, which fund projects creating clean energy, in the case of electricity, or projects that are reducing carbon emissions, in the case of natural gas.

Between October 2020 and December 2024, Provision customers funded 154,307 kilowatt-hours (kWh) of clean energy, offset 105,935 tons of carbon, and planted 115,856 trees. We're happy to share that in 2024, we surpassed 100,000 in all impact categories! The offset carbon is equal to avoiding the emissions from driving nearly 270 million miles.

In 2024, Provision supported projects like mangrove restoration in Senegal, funding 2,500 plantings to restore the Gambia River Watershed. This initiative enhances biodiversity, improves soil health, and provides economic opportunities for over 6,000 families in the region. Pictures of this project are below, and Provision's Ecodrive impact dashboard can be viewed here.

2024 Stories

Our team authored 28 blog posts and hosted one webinar in 2024, covering a range of topics about materiality, sustainability roadblocks, our work with select clients, and more, with some of our most popular posts listed below:

2024 Team Photos

Our year was filled with hard work balanced with fun! We enjoyed many moments together, including team potlucks, holiday celebrations, and travel.

2024 Events

SXSW

At SXSW 2024, we hosted a panel that focused on strategies for addressing hidden emissions. We'd like to thank and give a shoutout to leaders from Whole Foods Market, Asana, and Fierce Whiskers, who joined our panel and each shared their unique challenges and solutions to addressing the hidden Scope 3 emissions in their businesses.

SXSW Addressing Hidden Emissions in Supply Chains

SF Climate Week

Our team participated in various panels during SF Climate Week 2024, focusing on scaling carbon dioxide (CO2) removal, innovative financing, and enhancing carbon market transparency. The week began at the Goals House dinner, where we explored nature-based solutions, disruptive technologies, and carbon markets alongside leaders like Vanessa Chan (US Department of Energy) and Suzanne DiBianca (Salesforce). We also co-sponsored the Carbon Newbie Summit, which welcomed over 500 attendees for foundational carbon literacy sessions led by experts from organizations like Allbirds and DocuSign. These events highlighted financing gaps for climate tech and the growing importance of robust life cycle assessments for new innovations.

SF Climate Week

SB'24 / VERGE 24

Our team attended SB’24 and VERGE 24, where alignment, compliance, and public perception were central themes. At SB’24, we engaged in discussions on achieving internal buy-in for sustainability efforts and forming pre-competitive alliances to drive innovation. At VERGE 24, we explored challenges in supply chain data collection and balancing compliance with actionable climate strategies. Both conferences emphasized the need for clear communication and structured approaches to sustainability.

Futures Summit in New Dehli

Our Managing Director of Climate Services, Pankaj Tanwar, attended the inaugural Futures Summit, South Asia’s first CO2 removal (CDR) conference, hosted by Alt Carbon. Pankaj participated in a panel discussion on “Client Perspectives for the Global South,” exploring the challenges and opportunities in scaling CDR solutions across the region. The summit focused on India’s growing technical expertise, natural advantages, and the critical role of government support in driving sustainable development. As India positions itself as a leader in CDR, the event highlighted its potential to integrate climate action with economic growth.

Carbon Newbie Summit & NYC Climate Week
Our team participated in Climate Week NYC 2024, engaging in discussions on urgent climate action and immediate solutions to achieve net-zero goals. We attended panels on Scope 3 emissions, clean energy transitions, and voluntary carbon markets (VCMs), which focused on the importance of transparency and integrity. At the Carbon Newbie Summit, we led discussions for new corporate buyers, discussing practical approaches to carbon projects. Collaboration, technology like AI in sustainability, and forming partnerships to drive meaningful progress were discussion topics.

Houston Energy & Climate Week

Our team participated in Houston Energy & Climate Week 2024, joining discussions on the energy sector’s dual responsibility to meet global demands while reducing emissions. Collaboration was a key theme, with startups, investors, and industry leaders working together to scale climate solutions. There was also talk about transparency in climate action and demonstrated how sustainability efforts are extending beyond energy to include sectors like fashion and technology.

GreenBiz '24

At GreenBiz ’24, our team joined over 2,000 sustainability professionals to discuss decarbonization, new regulations, and Scope 3 emissions reduction strategies. Key themes included navigating the SEC and EU reporting requirements, addressing greenhushing through transparent communication, and leveraging advancements in carbon markets to improve carbon credit quality. There was a focus on the importance of collaboration and innovation as businesses adapt to evolving climate challenges and work toward ambitious sustainability goals.

Looking Ahead to 2025
2025 Industry Events

In 2024, our team had the opportunity to engage with the climate and energy community at key events around the world. As we plan for 2025, we’re excited to continue these conversations in person at a variety of industry gatherings. Some of the events already on our calendar include:

Thank you for being part of our journey in 2024! As we move into 2025, we remain focused on delivering practical solutions and measurable results for our clients. We’re ready to take on what’s next and look forward to continue working with our clients to make meaningful progress.